Get to Know Us

Trademarks can last indefinitely, as long as you renew them. The first renewal is due between the 5th and 6th year, and then every 10 years after that. Your protection continues as long as the mark remains in use and renewals are filed on time.

Minor changes may be acceptable, but substantial changes are not allowed once the application is submitted. You’ll likely need to file a new trademark application if you significantly alter your brand name or logo. That’s why it’s important to file the version you actually intend to use in commerce.

Once your trademark is approved and registered, you’ll receive a Certificate of Registration from the USPTO. You can then legally use the ® symbol with your brand. You’ll also need to monitor your mark and file maintenance documents to keep it active and protected over time.

Yes, trademarks can be transferred or assigned to another person or company. This is often done when a business is sold or rebranded. The assignment must be officially recorded with the USPTO to ensure legal recognition of the new owner.